Front vs Selvo
A side-by-side comparison of Front and Selvo on what each one charges, what it meters, and which plan every capability actually sits on.
The short answer
18 of the 27 capabilities tracked on both differ, mostly in Channels and AI assist. Front starts at $25/seat/mo, Selvo at $29/mo.
| Measure | Front | Selvo |
|---|---|---|
| Starts at | $25/seat/mo | $29/mo |
| Charged per | Each agent seat | The workspace |
| AI billed at | $0.05 per conversation | $0.10 per conversation |
| Included, where the other says no | 12 capabilities | 0 capabilities |
Capability by capability
18 of the 27 capabilities tracked on both products differ.
Channels
| Capability | Front | Selvo |
|---|---|---|
| IncludedAll plans, with OAuth for Office 365 and Gmail. On Starter, only if email is the single channel type you choose. | IncludedBoth plans | |
| Live chat | IncludedAll plans in principle, but Starter supports one channel type only, so chat there means no email or SMS alongside it. Omnichannel starts at Professional. | IncludedBoth plans |
| In-app messenger | Not published | IncludedBoth plans. Widget customization is on both; the custom domain the widget runs on is Pro at $74. |
| Voice | IncludedProfessional and above. Voice and telephony run through Aircall or Dialpad rather than a Front-operated network. | NoNo voice channel appears on either plan in a published feature matrix that is otherwise complete. |
| SMS | IncludedThrough Twilio on all plans, subject to the Starter single-channel-type limit. Dialpad also carries SMS. | NoAbsent from the published feature matrix. |
| Paid add-onNative WhatsApp is a paid add-on on Professional and Enterprise, priced as Meta's WhatsApp costs plus a 20% admin fee. Third-party WhatsApp through Twilio or Number AI is available otherwise. | NoAbsent from the published feature matrix. The only two channels are the chat widget and email. | |
| Instagram / Facebook | IncludedProfessional and above. Social channels are not on Starter. | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| X / Twitter | IncludedProfessional and above, listed with the other social channels. | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Slack Connect | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Microsoft Teams | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Community forum | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Video | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Co-browsing | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
Ticketing
| Capability | Front | Selvo |
|---|---|---|
| Shared inbox | IncludedAll plans. 1 workspace on Starter, up to 5 on Professional, unlimited on Enterprise. | IncludedBoth plans |
| Ticket queues | Not published | IncludedSystem inbox views are on both plans. Custom inbox views and team inboxes are Pro at $74. |
| SLA policies | Not published | NoAbsent from the published feature matrix on both plans. |
| Business hours | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Macros / saved replies | IncludedProfessional and above. Starter has no macros at all; Enterprise removes the cap. | IncludedBoth plans |
| Merge & split | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Side conversations | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Custom fields | Not published | IncludedBoth plans |
| Custom objects | Not published | NoNot on either plan. Custom attributes on a conversation are in the matrix; a custom object is not. |
| Ticket forms | IncludedUnknown. A customer portal with ticket forms is named in the product navigation, but no plan gate is published for it. | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
Routing & automation
| Capability | Front | Selvo |
|---|---|---|
| Skills-based routing | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Round-robin assignment | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Load balancing | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Triggers | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Workflow builder | IncludedRules are capped: up to 10 on Starter, up to 20 on Professional, unlimited on Enterprise. Smart rules are Enterprise only. | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Escalation rules | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
AI resolution
| Capability | Front | Selvo |
|---|---|---|
| Autonomous resolution agent | Paid add-onAutopilot, the omnichannel AI agent, is an add-on on all three plans starting at $0.05 per conversation. No included allowance on any plan, and Front bills the conversation rather than the resolution. | On the roadmapListed on both plans as coming soon. Not purchasable as of 2026-09-04. |
| Resolution over knowledge base | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Action-taking (API calls) | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Handoff to human | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Guardrails & citations | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Multilingual AI | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
AI assist
| Capability | Front | Selvo |
|---|---|---|
| Reply drafting | IncludedAI Compose is included on all plans and capped at 200 actions per teammate per day. | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Tone rewrite | Not published | NoNot on either plan. The AI section of the plan matrix lists the agent and its $0.10 a conversation rate and nothing else. |
| Summarization | IncludedAI Summarize is included on all plans and capped at 200 actions per teammate per day. | NoNot on either plan. The AI section of the plan matrix lists the agent and its $0.10 a conversation rate and nothing else. |
| Translation | IncludedAI Translate is included on all plans and capped at 200 requests per teammate per day. | NoNot on either plan. The AI section of the plan matrix lists the agent and its $0.10 a conversation rate and nothing else. |
| Next-best-action | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Auto-tagging | Not published | NoNot on either plan. The AI section of the plan matrix lists the agent and its $0.10 a conversation rate and nothing else. |
| Sentiment analysis | Not published | NoNot on either plan. The AI section of the plan matrix lists the agent and its $0.10 a conversation rate and nothing else. |
AI voice
| Capability | Front | Selvo |
|---|---|---|
| Voice agent | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| IVR replacement | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Real-time transcription | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Call summarization | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
Knowledge base
| Capability | Front | Selvo |
|---|---|---|
| Public help center | IncludedBasic knowledge base on Starter, customisable on Professional, multi-language on Enterprise. | IncludedBoth plans. 1 help centre on Starter, 5 on Pro. |
| Custom domain | Not published | IncludedPro only ($99 monthly, $74 billed annually). A help centre on Starter cannot run on your own domain. |
| Multi-brand | Not published | IncludedPro only. Starter is capped at 1 help centre. |
| Versioning | Not published | IncludedBoth plans. The custom domain the help centre runs on is Pro at $74. |
| Localization | IncludedEnterprise only. The multi-language knowledge base is one of the three named Enterprise unlocks. | Not publishedThe help centre pages describe no article translation. The live chat page separately claims 45 languages inside the widget, which is not the same thing. |
| Article analytics | Not published | IncludedPro only. Starter gets article feedback but not search, feedback or article performance analytics. |
| In-product widget | Not published | IncludedBoth plans. |
| SEO controls | Not published | IncludedBoth plans |
| AI answers over KB | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
Self-service
| Capability | Front | Selvo |
|---|---|---|
| Chatbot flows | Not published | NoNot on either plan. Selvo describes an agent that answers from articles, not a flow anyone builds. |
| Order lookup | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Returns / RMA | Not published | NoNot on either plan. The AI section of the plan matrix lists the agent and its $0.10 a conversation rate and nothing else. |
| Account actions | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
QA & workforce
| Capability | Front | Selvo |
|---|---|---|
| Conversation QA scoring | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
| Automated QA coverage | Paid add-onSmart QA is $20 per seat per month on Starter and Professional, included on Enterprise. | NoNot on either plan. The matrix has no QA or workforce section. |
| Calibration | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
| Agent scorecards | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
| Forecasting | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
| Scheduling | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
| Adherence tracking | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
Reporting
| Capability | Front | Selvo |
|---|---|---|
| Prebuilt dashboards | IncludedBasic analytics on Starter, advanced analytics on Professional. | IncludedBoth plans carry an overview dashboard. Full analytics covering search, feedback and article performance is the Pro upgrade at $74. |
| Custom reports | IncludedEnterprise only. | NoNot on either plan. The analytics section lists an overview dashboard, article performance, search analytics and feedback analytics, and nothing else. |
| Raw data export | IncludedNo plan gate, but not self-serve on any plan: "You will need to contact Front's Support team in order to export your team's Front account data. You cannot do this on your own in the app at this time." | API onlyBoth plans, at 200 requests a minute on Starter and 400 on Pro. |
| Data warehouse sync | Not published | NoNot on either plan. The analytics section lists an overview dashboard, article performance, search analytics and feedback analytics, and nothing else. |
| CSAT / NPS | Paid add-onSmart CSAT infers satisfaction rather than surveying for it. $10 per seat per month on Starter and Professional, included on Enterprise. | NoNot on either plan. Article feedback and feedback analytics cover articles, not a satisfaction score on a conversation. |
| Real-time reporting | Not published | NoNot on either plan. The analytics section lists an overview dashboard, article performance, search analytics and feedback analytics, and nothing else. |
Collaboration
| Capability | Front | Selvo |
|---|---|---|
| Internal notes | IncludedAll plans. Comments and discussions sit alongside the message thread, and free guests can comment without a license. | IncludedBoth plans |
| @mentions | IncludedAll plans. Guests may @mention participants already in the conversation but cannot invite new ones. | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Assignment | Not published | IncludedBoth plans |
| Collision detection | Not published | IncludedBoth plans. Team inboxes, which scope who sees which queue, are Pro at $74. |
| Approvals | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
Enterprise
| Capability | Front | Selvo |
|---|---|---|
| SAML SSO | IncludedProfessional and above, any SAML-based IdP, plus OAuth for Office 365 and Gmail. Not on Starter. | NoNot offered on either plan. The feature matrix is otherwise complete and lists only "Roles & permissions" under access control. |
| SCIM provisioning | IncludedProfessional and above. Not on Starter. | NoNot offered on either plan and absent from the feature matrix. |
| Role-based access control | Not published | IncludedBoth plans, as "Roles & permissions". The role model and its depth are not published. |
| Custom roles | IncludedEnterprise only. Starter gets basic user management, Professional adds SSO and SCIM. | Not publishedRoles exist; whether they can be customised is not stated. |
| Audit logs | Not publishedNo audit-log row appears in the pricing compare sections and the security page does not mention audit logging, so the feature itself is undocumented rather than plan-gated. | NoNot offered on either plan and absent from the API. There is no higher tier to buy them on. |
| IP allowlist | Not published | NoNot on either plan. The plan matrix lists roles and permissions as the only access control. |
| Sandbox environment | Not published | NoNot on either plan. Nothing in the matrix describes a second environment. |
| Multi-brand | Not published | IncludedPro at $74 for five help centres. Starter carries one. |
| SOC 2 | IncludedNot plan-gated. SOC 2 Type II, report on request. | Not publishedNot claimed. The /privacy and /terms pages linked from the footer both return HTTP 404, so there is no page on which a certification could be published. |
| ISO 27001 | IncludedNot plan-gated. Certified, certificate on request. | Not publishedNot claimed, and no trust centre or security page exists. |
| GDPR | IncludedNot plan-gated. A DPA is published. | Not publishedNo DPA, no sub-processor list and no privacy policy are reachable. /privacy returns 404. |
| Data residency | IncludedUnited States or European Union, on Amazon Web Services. No plan gate and no price are stated for the choice. | Not publishedCloud only, at app.selvo.co. No region choice is published and no privacy policy states where data is held. |
| FedRAMP | Not published | NoNot on either plan. Selvo publishes no security or compliance page of any kind. |
Developer
| Capability | Front | Selvo |
|---|---|---|
| REST API | IncludedAll plans. The Core API covers conversations, messages, contacts, tags and comments, and a separate analytics export endpoint exists. | IncludedBoth plans. The gate is throughput, not access: 200 req/min on Starter, 400 on Pro. |
| GraphQL API | Not published | NoNot on either plan. The integrations section lists the REST API, MCP server, CLI, and Slack and Zapier as coming soon. |
| Webhooks | Not published | IncludedBoth plans, under the same published rate limit as the REST API at 200 requests a minute on Starter and 400 on Pro. |
| SDKs | Not published | NoNot on either plan. The integrations section lists the REST API, MCP server, CLI, and Slack and Zapier as coming soon. |
| App framework | Not published | NoNot on either plan. The integrations section lists the REST API, MCP server, CLI, and Slack and Zapier as coming soon. |
| Published rate limits | IncludedPublished per plan: Starter 50 req/min, Professional 100, Enterprise 200, enforced per company. Burst limits are 5 req/s per resource type and 1 req/s for exports. | IncludedNot plan-gated. Published per plan, with the 429 and Retry-After behaviour documented. |
Both entries last checked Sep 9, 2026.
What Front costs
$25/seat/month
3 published plans, billed annually- Billing unit
Per seat per month at the annual-prepay rate - Free tier
No, 14-day trial - AI pricing
$0.05 per conversation - Vendor calls it
conversation - Human handoff
Not published - Reopened chat
Not published - AI billing window
Not published - Data export
Support ticket required - Automation export
Not offered
3 of 9 not published by Front, checked
What Selvo costs
$29/month
2 published plans, billed annually- Billing unit
Per workspace on a flat monthly fee - Free tier
No, 14-day trial - AI pricing
$0.10 per conversation - Vendor calls it
AI conversation - Human handoff
Still billed - Reopened chat
Not published - AI billing window
Not published - Data export
Self-serve - Automation export
Not offered
2 of 9 not published by Selvo, checked