2 of the 18 capabilities tracked on both differ, mostly in Enterprise. KnowledgeOwl starts at $100/seat/mo, Zendesk at $19/seat/mo.
| Measure | KnowledgeOwl | Zendesk |
|---|---|---|
| Starts at | $100/seat/mo | $19/seat/mo |
| Charged per | Each agent seat | Each agent seat |
| AI billed at | $25 per seat | $1.50 per AI resolution |
| Included, where the other says no | 0 capabilities | 0 capabilities |
2 of the 18 capabilities tracked on both products differ.
| Capability | KnowledgeOwl | Zendesk |
|---|---|---|
| Not published | Included | |
| Live chat | Not published | IncludedSuite Team and above; Support Team is email ticketing only |
| In-app messenger | Not published | IncludedWeb widget and the iOS, Android and Unity SDKs are on every plan; the live conversation behind them is not. Messaging and live chat start at Suite Team, so on Support Team the widget submits a ticket rather than opening a chat. |
| Voice | Not published | Paid add-onContact Center add-on, $83/agent/mo. Not available on Support Team. |
| SMS | Not published | Paid add-onAn add-on from Suite Team. The "Text messages" row is unavailable on Support Team and an add-on on Suite Team and Suite Professional, with "Additional fees apply". Inbound texts create tickets automatically. |
| Not published | IncludedSuite Team and above, listed among the messaging apps in the social and business channels row, with additional fees. | |
| Instagram / Facebook | Not published | IncludedSuite Team and above, inside one "Social and business channels" row covering Facebook, Instagram and X alongside WhatsApp, Slack, WeChat and LINE. Unavailable on Support Team, and the row carries "Additional fees apply". |
| X / Twitter | Not published | IncludedSuite Team and above, same social row, with a published cap: "With Zendesk Suite, you can add up to five X handles. Additional fees apply." |
| Community forum | Not published | IncludedSuite Professional only. The whole community forums block (user profiles, integrated search, similar posts, escalate posts to tickets, moderator groups, moderation queue, AI spam protection, user badges) is unavailable on both cheaper plans. |
| Capability | KnowledgeOwl | Zendesk |
|---|---|---|
| Shared inbox | Not published | IncludedAll plans. The unified agent workspace is the one row in its block available on Support Team. |
| Ticket queues | Not published | IncludedAll plans, as "Custom & group views": collections of tickets by status, assignee, group or condition, with pre-configured views shipped. |
| Business hours | Not published | IncludedSuite Professional only, and only one schedule: the row reads "Single" there and is unavailable on the two cheaper plans. Multiple schedules are not offered on any publicly priced plan. |
| Macros / saved replies | Not published | IncludedAll plans. Pre-defined responses (macros) are available on every tier. AI-suggested macros are a separate row and sit behind the Copilot add-on at Suite Professional. |
| Side conversations | Not published | IncludedSuite Professional only. Loops teammates in by email or Slack with the thread linked back to the ticket. |
| Custom fields | Not published | IncludedAll plans, for both user and organization fields, with workflows buildable on them. |
| Custom objects | Not published | IncludedGated by count: unavailable on Support Team, up to 3 objects with 5 lookup fields each on Suite Team, up to 30 objects with 10 lookup fields on Suite Professional. |
| Ticket forms | Not published | IncludedSuite Professional only. Multiple ticket forms and conditional ticket fields are both unavailable on Support Team and Suite Team. |
| Capability | KnowledgeOwl | Zendesk |
|---|---|---|
| Skills-based routing | Not published | IncludedSuite Professional only, and listed twice (under messaging and under workflows), unavailable on both cheaper plans. This is one of the three capabilities the vendor's own upgrade path leans on. |
| Load balancing | Not published | IncludedAll plans, but the basis changes: conversation routing runs "Based on agent status and capacity" on Support Team and Suite Team, and adds skill and ticket priority at Suite Professional. |
| Triggers | Not published | IncludedAll plans. Triggers run on ticket create or update; time-based automations sit in the same row set, both shipped pre-configured. |
| Workflow builder | Not published | IncludedAll plans as Action builder, metered rather than gated: up to 40K actions a month on Support Team and Suite Team, 100K on Suite Professional, with extra credits at $200 per 100K actions per subscription term. |
| Capability | KnowledgeOwl | Zendesk |
|---|---|---|
| Autonomous resolution agent | Not published | IncludedAll plans, with the allowance stepping 5, 5 and 10 automated resolutions per agent per month and a hard ceiling of 10,000 a year. Beyond that, $1.50 per AR committed or $2.00 pay-as-you-go. |
| Resolution over knowledge base | Not published | IncludedAll plans. Generative search answers from the knowledge base at the top of help centre results, and the AI agent resolves against the same connected knowledge. |
| Action-taking (API calls) | Not published | IncludedAll plans through Action builder, which automates "multi-step action flows across Zendesk and third-party systems" with prebuilt connectors. Copilot's Auto assist can additionally "take approved actions across systems", but that is a Suite Professional add-on. |
| Guardrails & citations | IncludedAll plans. "It analyzes information in your knowledge base--and ONLY in your knowledge base", cites the articles it used, and declines rather than guesses when confidence is low. The model is static and untrained on customer content, nothing is retained after a response, and each question in a session is treated as standalone so content cannot leak between reader groups. | Not publishedNot published. The matrix describes what the AI agent resolves and how resolutions are verified, and says nothing about citation of sources or configurable guardrails on answers. |
| Multilingual AI | Not published | IncludedAll plans: "Automatically translate AI agent responses into 80+ supported languages". The agent-facing UI is separately localised into 28 languages. |
| Capability | KnowledgeOwl | Zendesk |
|---|---|---|
| Reply drafting | Not published | Paid add-onCopilot add-on at $50 per agent per month, and only from Suite Professional: suggested first replies are unavailable on the two cheaper plans. |
| Tone rewrite | Not published | Paid add-onCopilot. "Rewrite in Your Tone" and "Communication guidelines" are both Add-on at Suite Professional. Basic writing tools are included there at 5 uses per agent per month, pooled across the team and capped at 500 per instance. |
| Summarization | Not published | Paid add-onCopilot writing tools and ticket summaries at Suite Professional, metered at 5 uses per agent per month, pooled: "10 agents = 50 total uses", capped at 500 a month however large the team. |
| Translation | Not published | IncludedSuite Team and above. Conversations are auto-translated in the dashboard via Google Translate, and knowledge base articles have a generative translate action. |
| Next-best-action | Not published | Paid add-onCopilot's Auto assist, an add-on at Suite Professional and unavailable below it: proactive guidance that "suggests next steps, drafts accurate responses grounded in your procedures and knowledge" and walks agents through complex workflows. |
| Auto-tagging | Not published | Paid add-onIntelligent triage at Suite Professional, and only partly even there: the row gives "Classifications only" and is unavailable on the two cheaper plans, with the triage dashboard unavailable on all three. |
| Capability | KnowledgeOwl | Zendesk |
|---|---|---|
| Voice agent | Not published | IncludedAI agents run on voice, and the billing documentation is where that is confirmed: the automated-resolution tiers article defines the end of a voice conversation as "immediately upon hangup", alongside email and messaging. |
| IVR replacement | Not published | IncludedSuite Professional only. Multi-level IVR phone trees are unavailable on Support Team and Suite Team, as are priority numbers, callback requests and call monitoring. |
| Capability | KnowledgeOwl | Zendesk |
|---|---|---|
| Public help center | IncludedAll plans. Public, private and mixed knowledge bases are all supported, with access controlled by reader login, shared password, IP range or a combination. The one restriction is on trials, which cannot be made fully public without asking. | IncludedSuite Team and above. The entire help centre block is unavailable on Support Team, which is email and ticketing only. |
| Custom domain | IncludedAll plans. "Use your own custom domain" appears in the shared feature list, backed by CNAME setup docs and free Let's Encrypt certificates. A custom certificate is $500 unless the plan is Business or Enterprise. | IncludedAll plans, as host mapping: point a subdomain of your own domain at the help centre with an SNI-based SSL certificate. |
| Multi-brand | IncludedAll plans, priced rather than gated. One knowledge base is included and each additional one is $50 a month. Enterprise is listed as unlimited. Content can be shared across knowledge bases through synced categories rather than copied. | IncludedGated by count: unavailable on Support Team, 1 help centre on Suite Team, up to 5 on Suite Professional, all inside one account. |
| Versioning | IncludedAll plans. "Version history, Global find and replace, Download article as PDF". Versions can be marked ready for review and activated, which is the approval workflow, and the articleversion API endpoint is the documented way to pull history out. | IncludedSuite Professional only. Content and revision history with restore of deleted articles. Approval and publishing workflows and scheduled publishing are unavailable on every publicly priced plan. |
| Localization | Not publishedA knowledge base has a single language setting alongside its time zone and date format, and search keyword handling is language-aware. No multi-language article variants, translation workflow or language switcher is documented, and the marketing site never claims one. Running two languages appears to mean running two knowledge bases at $50 each, but the vendor does not say so. | IncludedGated by count: unavailable on Support Team, one default language on Suite Team, 40+ languages on Suite Professional. A single-language help centre on the $55 plan is easy to miss. |
| Article analytics | IncludedAll plans, with retention as the gate: 45 days on Basic, 90 on Pro, 450 on Business, unlimited on Enterprise. Owl Analytics is first-party and needs no Google Analytics, covering popular articles, ratings, searches with no results, published articles with zero views and the questions the chatbot could not answer. | IncludedSuite Team and above, via the Google Analytics integration for the help centre rather than a first-party article report. |
| In-product widget | IncludedAll plans, with a transition in progress. The AI chatbot widget and a contextual help widget both embed in a product, while the older Modern and Legacy slideout widgets carry a deprecation notice in the docs. | IncludedSuite Team and above. Contextual self-service embeds the help centre and suggests articles through the web widget and mobile SDK. |
| SEO controls | IncludedAll plans. Custom title tags and meta descriptions, sitemap generation, an editable robots.txt, a Google Search Console hookup, duplicate content controls and an llms.txt generator for AI crawlers. | IncludedSuite Team and above: structured markup so search engines can parse articles, plus a generated sitemap. |
| AI answers over KB | IncludedAll plans, metered. "AI chatbot, AI search, AI article creation, AI article summaries, AI style guide review" is one line on the shared feature list; the allowance behind it is 100, 500 or 1,000 credits a month by tier. | IncludedAll plans. Generative search surfaces answers above the article list, drawing on connected knowledge sources. |
| Capability | KnowledgeOwl | Zendesk |
|---|---|---|
| Conversation QA scoring | Not published | Paid add-onRequires the Quality Assurance add-on on all three publicly priced plans, and the add-on carries no published price. |
| Automated QA coverage | Not published | Paid add-onSame QA add-on, described by the vendor as "automatic human and AI agent scoring". Unpriced. |
| Agent scorecards | Not published | Paid add-onPart of the same unpriced QA add-on rather than the Suite. The Agent Productivity Dashboard is separate again and sits behind Copilot at Suite Professional. |
| Forecasting | Not published | Paid add-onWorkforce Engagement Bundle at $50 per agent per month, one of only four add-ons Zendesk prices publicly. |
| Scheduling | Not published | Paid add-onSame Workforce Engagement Bundle: "Forecast, staff, and manage agent schedules with AI-powered precision". |
| Capability | KnowledgeOwl | Zendesk |
|---|---|---|
| Prebuilt dashboards | Not published | IncludedAll plans, with the refresh rate as the real gate: 24 hours on Support Team and Suite Team, 1 hour on Suite Professional. |
| Custom reports | Not published | IncludedSuite Professional only. Custom data exploration builds metrics, charts, filters and dashboards point-and-click; scheduled delivery and sharing arrive at the same tier but only to Zendesk users. |
| Raw data export | IncludedAll plans, with no availability banner on the export pages. HTML Zip, Standard PDF, article CSV, reader CSV, author CSV, comments CSV, searches CSV and an Owl Analytics Export API. The gap is on the way back in, not out: the vendor cannot import its own export. | IncludedAll plans for report output in CSV, Excel, image or PDF. This is not the same thing as the account data export, which must be enabled by a support ticket and is unavailable on Team plans entirely. |
| Data warehouse sync | Not published | Paid add-onAWS Events Connector, Suite Professional add-on only, streaming Zendesk events into AWS in real time. Carries a hard floor of 10 agent seats to purchase. |
| CSAT / NPS | Not published | IncludedSuite Professional only. CSAT ratings and follow-up surveys are unavailable on Support Team and Suite Team, so satisfaction measurement cannot be bought below $115 per agent per month. |
| Real-time reporting | Not published | IncludedSuite Professional only, and partially: the live agent activity dashboard is limited to a default view and prebuilt live dashboards are included, while customisable live dashboards and visual alerts are unavailable on every publicly priced plan. |
| Capability | KnowledgeOwl | Zendesk |
|---|---|---|
| Internal notes | Not published | IncludedAll plans. Private comments are the mechanism light agents use, and whisper mode lets several agents collaborate silently during a live conversation from Suite Team. |
| Assignment | Not published | IncludedAll plans, through groups, views and conversation routing on agent status and capacity. |
| Approvals | Not published | IncludedSuite Professional only. Approval requests are made and tracked from the ticket interface for compliance. The broader approval workflows row is unavailable on every publicly priced plan. |
| Capability | KnowledgeOwl | Zendesk |
|---|---|---|
| SAML SSO | IncludedAll plans. "KnowledgeOwl supports multiple flavors of single sign-on depending on your needs and is available on all plan levels." Documented for Okta, Entra ID, AD FS, Google Workspace and Salesforce, for authors and readers, plus a remote authentication path for custom identity systems. Enterprise adds concierge setup rather than the feature itself. | IncludedShown on Support Team, Suite Team and Suite Professional |
| Role-based access control | IncludedAll plans, on both sides of the wall. Authors get roles and teams; readers get reader groups that restrict categories and articles, with inheritance down the hierarchy. Only Full Admin authors can manage API keys. | IncludedAll plans carry role-based access with IP restrictions, password complexity and session length controls. Defining your own roles is the gated part: custom agent roles are unavailable on all three publicly priced plans. |
| Custom roles | IncludedAll plans. "Custom author roles and permissions for granular access control", built from a documented list of individual permissions, on top of the default author roles. Author teams add a second axis for restricting content to a group of writers. | IncludedSuite Enterprise + Copilot. Unavailable on all three publicly priced plans. |
| Audit logs | Not publishedNo administrative audit log is documented as a feature. The security page describes internal monitoring, intrusion detection and weekly vulnerability scans, none of which is customer-visible. Reader-facing activity is covered by Owl Analytics logs and the chatbot question log instead. | IncludedSuite Enterprise. The row reads as unavailable on all three publicly priced plans. |
| IP allowlist | IncludedAll plans. Content can be restricted by allowed IP address, shared password, reader login or a combination. Ranges are supported at /24 only: "At this time, we only support the /24 subnet mask." | Not published |
| Sandbox environment | Not published | Paid add-onSuite Professional add-on, unpriced. Replicates configuration and metadata into a non-production space; additional sandboxes are a further purchase. |
| Multi-brand | Not published | IncludedGated by count alongside the help centre: unavailable on Support Team, 1 brand on Suite Team, up to 5 on Suite Professional, all centralised in one account. |
| HIPAA / BAA | IncludedBusiness and Enterprise only, per the docs, despite the pricing page listing HIPAA compliance agreements on every card. "BAAs are available for our Business and Enterprise customers." Breach notification is committed to 60 days from discovery. | Paid add-onTriple-gated: buy the Advanced Security or Advanced Compliance add-on, enable a set of security configurations, and execute a BAA. Suite Professional only of the three public plans. |
| SOC 2 | Not publishedNot claimed anywhere. The published substitute is a self-assessed CSA CAIQ at STAR Level 1, free on the Star Registry, with a bespoke questionnaire available at $500 per form or bundled into Enterprise. | IncludedNot plan-gated. Type II, available on request under NDA. |
| ISO 27001 | Not publishedNot claimed anywhere on the security page, the compliance section or the marketing site. | IncludedNot plan-gated. ISO 27001:2022, plus 27017, 27018, 27701 and 42001. |
| GDPR | IncludedAll plans. "We are GDPR compliantand certified under the Data Privacy Framework." A DPA is published in full rather than sent on request, and the sub-processor list carries a dated change history. | IncludedNot plan-gated. DPA plus Binding Corporate Rules approved by EU DPAs. |
| Data residency | NoSingle region, no choice. "Our primary data center is in US East Region 1 (N. Virginia), and we maintain daily backups in US West (Oregon)." No EU, UK or APAC region is offered at any tier, including Enterprise. | Paid add-onData Center Location add-on. US, EEA, UK and APAC. Unavailable on Support Team and Suite Team. |
| Data retention policy | IncludedFixed by plan rather than configurable. Analytics retention runs 45, 90 or 450 days by tier. Deleted content is soft-deleted until purged, and permanent destruction on request is the documented route for anything sensitive. Account data is purged 180 days after cancellation. | IncludedSuite Enterprise only. Advanced data retention policies are unavailable on Support Team, Suite Team and Suite Professional alike. |
| Right-to-erasure tooling | Not published | IncludedSplit across tiers. Credit card redaction arrives at Suite Professional. Advanced redaction of email, phone and card data, data masking and advanced encryption are all unavailable on every publicly priced plan. |
| Capability | KnowledgeOwl | Zendesk |
|---|---|---|
| REST API | IncludedListed on every pricing card as "Developer API", but the docs open with "This feature is available on select plans" without naming which, so the gate is asserted and unresolved. Basic authentication with scoped API keys, JSON, JSONP, HTML and PSON output, query operators and pagination, plus a merge-code path for safe client-side calls inside articles. | IncludedAll plans, and the vendor's stated route out for accounts that cannot use the export UI: "customers on all Zendesk plans can use the Zendesk REST API to export data". |
| Webhooks | IncludedAll plans. Webhook notifications fire on a documented event list alongside email, Slack and Microsoft Teams notifications, and can be edited, reactivated or deleted. | Not publishedNot published as a matrix row. External events ingest third-party activity and the AWS Events Connector streams events out at Suite Professional, but outbound webhooks are not named or gated anywhere on the pricing page. |
| SDKs | Not published | IncludedAll plans. iOS, Android and Unity SDKs for embedding support natively in an app, plus the web widget. |
| App framework | Not published | IncludedBuilding your own apps is Suite Professional only, capped at 5 App Builder conversations, using App Builder or the Channel Framework. Consuming the 1,800+ Marketplace apps is not gated. |
| Published rate limits | IncludedA soft threshold rather than a hard limit, which is more than most publish. "If you anticipate making more than 1500 requests per five minutes, please contact us to discuss your requirements." No 429 behaviour, burst allowance or per-endpoint limit is stated. | IncludedPublished per plan and unusually specific: 200 requests a minute on Team, 400 on Growth and Professional, 700 on Enterprise, 2,500 on Enterprise Plus, against a 100,000 a minute account ceiling. Incremental export endpoints are the exception at 10 a minute, or 30 with the High Volume add-on. |
Both entries last checked Sep 9, 2026.
3 of 9 not published by KnowledgeOwl, checked
1 of 9 not published by Zendesk, checked