GitBook vs Selvo
A side-by-side comparison of GitBook and Selvo on what each one charges, what it meters, and which plan every capability actually sits on.
The short answer
11 of the 21 capabilities tracked on both differ, mostly in Enterprise and AI resolution. GitBook starts at Free, then $65/seat/mo, Selvo at $29/mo.
| Measure | GitBook | Selvo |
|---|---|---|
| Starts at | Free, then $65/seat/mo | $29/mo |
| Charged per | Each agent seat | The workspace |
| AI billed at | $12 per seat | $0.10 per conversation |
| Included, where the other says no | 5 capabilities | 2 capabilities |
Capability by capability
11 of the 21 capabilities tracked on both products differ.
Channels
| Capability | GitBook | Selvo |
|---|---|---|
| Not published | IncludedBoth plans | |
| Live chat | Not published | IncludedBoth plans |
| In-app messenger | Not published | IncludedBoth plans. Widget customization is on both; the custom domain the widget runs on is Pro at $74. |
| Voice | Not published | NoNo voice channel appears on either plan in a published feature matrix that is otherwise complete. |
| SMS | Not published | NoAbsent from the published feature matrix. |
| Not published | NoAbsent from the published feature matrix. The only two channels are the chat widget and email. | |
| Instagram / Facebook | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| X / Twitter | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Slack Connect | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Microsoft Teams | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Community forum | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Video | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Co-browsing | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
Ticketing
| Capability | GitBook | Selvo |
|---|---|---|
| Shared inbox | NoThere is no inbox. The nearest thing is Channels on Ultimate, which put the Assistant and the writing Agent into Slack, GitHub and Linear, and comments on content blocks. Neither routes customer email. | IncludedBoth plans |
| Ticket queues | NoNo queues, no assignment, no statuses. Change requests are a content review workflow, not a work queue: they branch, collect review and merge. | IncludedSystem inbox views are on both plans. Custom inbox views and team inboxes are Pro at $74. |
| SLA policies | Not published | NoAbsent from the published feature matrix on both plans. |
| Business hours | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Macros / saved replies | Not published | IncludedBoth plans |
| Merge & split | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Side conversations | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Custom fields | Not published | IncludedBoth plans |
| Custom objects | Not published | NoNot on either plan. Custom attributes on a conversation are in the matrix; a custom object is not. |
| Ticket forms | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
Routing & automation
| Capability | GitBook | Selvo |
|---|---|---|
| Skills-based routing | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Round-robin assignment | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Load balancing | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Triggers | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Workflow builder | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Escalation rules | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
AI resolution
| Capability | GitBook | Selvo |
|---|---|---|
| Autonomous resolution agent | NoNo ticket object exists in GitBook, so nothing can be autonomously resolved. The Assistant has no handoff path to a human queue and no case to leave behind. A support team running GitBook keeps its help desk for anything the docs do not answer. | On the roadmapListed on both plans as coming soon. Not purchasable as of 2026-09-04. |
| Resolution over knowledge base | IncludedUltimate, metered at 500 successful answers a month. The Assistant answers readers on the docs site or inside an embed, and connections extend it to GitHub, YouTube and other sources. It answers a person; it does not close a ticket, because there is no ticket. | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Action-taking (API calls) | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Handoff to human | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Guardrails & citations | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Multilingual AI | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
AI assist
| Capability | GitBook | Selvo |
|---|---|---|
| Reply drafting | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Tone rewrite | Not published | NoNot on either plan. The AI section of the plan matrix lists the agent and its $0.10 a conversation rate and nothing else. |
| Summarization | Not published | NoNot on either plan. The AI section of the plan matrix lists the agent and its $0.10 a conversation rate and nothing else. |
| Translation | Not published | NoNot on either plan. The AI section of the plan matrix lists the agent and its $0.10 a conversation rate and nothing else. |
| Next-best-action | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Auto-tagging | Not published | NoNot on either plan. The AI section of the plan matrix lists the agent and its $0.10 a conversation rate and nothing else. |
| Sentiment analysis | Not published | NoNot on either plan. The AI section of the plan matrix lists the agent and its $0.10 a conversation rate and nothing else. |
AI voice
| Capability | GitBook | Selvo |
|---|---|---|
| Voice agent | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| IVR replacement | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Real-time transcription | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
| Call summarization | Not published | NoNot on either plan. The Channels section of the plan matrix lists exactly two, the chat widget and email. |
Knowledge base
| Capability | GitBook | Selvo |
|---|---|---|
| Public help center | IncludedAll plans, including Free. Unlimited basic sites are free and page views are uncapped on every tier. A custom domain requires Premium. | IncludedBoth plans. 1 help centre on Starter, 5 on Pro. |
| Custom domain | IncludedPremium and above. A custom subdirectory such as example.com/docs, set up through Cloudflare or Vercel, needs Ultimate. | IncludedPro only ($99 monthly, $74 billed annually). A help centre on Starter cannot run on your own domain. |
| Multi-brand | IncludedTwo mechanisms with different gates. Publishing several sites works on any plan and each site carries its own fee. Consolidating several products into one site with sections and groups requires Ultimate. | IncludedPro only. Starter is capped at 1 help centre. |
| Versioning | IncludedAll plans. Version history covers viewing, sharing and rolling back to any previous version, alongside change requests and preview deployments. This is the strongest part of the product and it is not gated at all. | IncludedBoth plans. The custom domain the help centre runs on is Pro at $74. |
| Localization | IncludedSite variants publish multiple spaces on one site for localization on every plan, so manual translations are free. Machine translation that stays in sync is the paid Translations add-on, $25 a month for 50,000 words on Premium and included on Ultimate. | Not publishedThe help centre pages describe no article translation. The live chat page separately claims 45 languages inside the widget, which is not the same thing. |
| Article analytics | IncludedPage view analytics on all plans. Search analytics and page ratings require Premium. AI insights, which show how the Assistant answered and where the docs fall short, require Ultimate. | IncludedPro only. Starter gets article feedback but not search, feedback or article performance analytics. |
| In-product widget | IncludedUltimate. Docs Embed puts the Assistant, scoped search and a docs browser into your own product through a script tag, an npm package or React components. Not available on Free or Premium. | IncludedBoth plans. |
| SEO controls | IncludedMeta information, sitemap and responsive design are handled on all plans. Opting out of search indexing and private share links require Premium. LLM optimizations (llms.txt, llms-full.txt and .md versions of every page) and an auto-generated MCP server ship on every plan including Free. | IncludedBoth plans |
| AI answers over KB | IncludedTwo tiers of it. AI search, which returns a short answer in the search box, starts at Premium. GitBook Assistant, the full chat sidebar with agentic retrieval over the current page and prior conversations, is Ultimate-only. | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
Self-service
| Capability | GitBook | Selvo |
|---|---|---|
| Chatbot flows | Not published | NoNot on either plan. Selvo describes an agent that answers from articles, not a flow anyone builds. |
| Order lookup | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
| Returns / RMA | Not published | NoNot on either plan. The AI section of the plan matrix lists the agent and its $0.10 a conversation rate and nothing else. |
| Account actions | Not published | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
QA & workforce
| Capability | GitBook | Selvo |
|---|---|---|
| Conversation QA scoring | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
| Automated QA coverage | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
| Calibration | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
| Agent scorecards | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
| Forecasting | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
| Scheduling | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
| Adherence tracking | Not published | NoNot on either plan. The matrix has no QA or workforce section. |
Reporting
| Capability | GitBook | Selvo |
|---|---|---|
| Prebuilt dashboards | Not published | IncludedBoth plans carry an overview dashboard. Full analytics covering search, feedback and article performance is the Pro upgrade at $74. |
| Custom reports | Not published | NoNot on either plan. The analytics section lists an overview dashboard, article performance, search analytics and feedback analytics, and nothing else. |
| Raw data export | Not published | API onlyBoth plans, at 200 requests a minute on Starter and 400 on Pro. |
| Data warehouse sync | Not published | NoNot on either plan. The analytics section lists an overview dashboard, article performance, search analytics and feedback analytics, and nothing else. |
| CSAT / NPS | Not published | NoNot on either plan. Article feedback and feedback analytics cover articles, not a satisfaction score on a conversation. |
| Real-time reporting | Not published | NoNot on either plan. The analytics section lists an overview dashboard, article performance, search analytics and feedback analytics, and nothing else. |
Collaboration
| Capability | GitBook | Selvo |
|---|---|---|
| Internal notes | Not published | IncludedBoth plans |
| @mentions | Not published | NoNot on either plan. The shared inbox section of the plan matrix enumerates eleven capabilities and this is not among them. |
| Assignment | Not published | IncludedBoth plans |
| Collision detection | Not published | IncludedBoth plans. Team inboxes, which scope who sees which queue, are Pro at $74. |
| Approvals | IncludedPremium and above. "Review & approve edits" and merge rules, which set requirements a change request must meet before it can merge, both start at Premium. Editors can create change requests on any plan but cannot merge them; reviewers can. | On the roadmapAnnounced, not shipped. The plan matrix marks the AI agent as coming soon on both plans while the product pages describe it in the present tense. |
Enterprise
| Capability | GitBook | Selvo |
|---|---|---|
| SAML SSO | IncludedEnterprise only, and priced by quote. SAML 2.0 against any compliant IdP, with JIT provisioning on first login. Google and email-domain SSO, which admits anyone with a matching verified domain as a guest, is on every plan including Free. Admins can always sign in by non-SSO methods even with Enforce SSO on, deliberately, to prevent lockout. | NoNot offered on either plan. The feature matrix is otherwise complete and lists only "Roles & permissions" under access control. |
| SCIM provisioning | Not publishedSCIM appears nowhere in the SSO documentation, the plan comparison table or the API reference. The provisioning that is documented is just-in-time creation on first SAML login, and deprovisioning explicitly does not happen: "Removing a member from the IdP will prevent the user from being able to sign in to the corresponding GitBook account, but will not remove the account from GitBook." Since every account bills at $12, an IdP removal that leaves the seat in place keeps charging. | NoNot offered on either plan and absent from the feature matrix. |
| Role-based access control | IncludedBasic roles (admin, creator, editor, reader) on all plans. Reviewer and commenter require Premium, which also unlocks teams. Team owners, meaning delegated management of a team, is Enterprise-only. Permissions cascade from organization to collection to space. | IncludedBoth plans, as "Roles & permissions". The role model and its depth are not published. |
| Custom roles | NoThe seven roles are fixed: guest, reader, commenter, editor, reviewer, creator, admin. No documentation describes defining a role or editing a permission set, and each role's capabilities are enumerated by the vendor rather than configured. | Not publishedRoles exist; whether they can be customised is not stated. |
| Audit logs | IncludedEnterprise only, and API only. List organization audit events and Get an organization audit event require an organization admin and an active Enterprise plan. No audit log UI or export file is documented for any published price. | NoNot offered on either plan and absent from the API. There is no higher tier to buy them on. |
| IP allowlist | IncludedEnterprise, and narrower than the name suggests. It allowlists GitBook's five outbound Git Sync IPs so a locked-down GitHub, GitLab or internal network will accept them. It does not restrict which IPs may reach the GitBook app or a published site. | NoNot on either plan. The plan matrix lists roles and permissions as the only access control. |
| Sandbox environment | Not published | NoNot on either plan. Nothing in the matrix describes a second environment. |
| Multi-brand | Not published | IncludedPro at $74 for five help centres. Starter carries one. |
| HIPAA / BAA | NoNo HIPAA claim and no Business Associate Agreement is mentioned on the healthcare industry page, the security industry page, the pricing page or the privacy statement. The healthcare page answers the compliance question with SOC 2, SSO and granular permissions. | Not publishedNot claimed anywhere on the site. |
| SOC 2 | IncludedAll plans. The pricing comparison lists "ISO 27001 & SOC 2 certified" as included on Free, Premium, Ultimate and Enterprise. SOC 2 Type II specifically. The reports themselves are sales-gated: "see the full ISO 27001 or SOC 2 reports? ... please reach out to our sales team". | Not publishedNot claimed. The /privacy and /terms pages linked from the footer both return HTTP 404, so there is no page on which a certification could be published. |
| ISO 27001 | IncludedAll plans. ISO/IEC 27001 certified, announced alongside the SOC 2 Type II attestation. | Not publishedNot claimed, and no trust centre or security page exists. |
| GDPR | IncludedNo gate. "If you're visiting us from the EU, please see our global privacy practices: we are compliant with the General Data Protection Regulation (GDPR)." Data is nonetheless processed in the United States. | Not publishedNo DPA, no sub-processor list and no privacy policy are reachable. /privacy returns 404. |
| Data residency | No"We store and process the information that we collect in the United States." No EU region, no region picker and no residency commitment appears on any plan, Enterprise included. Subprocessors may store and process outside the United States and are not enumerated on the pages read. | Not publishedCloud only, at app.selvo.co. No region choice is published and no privacy policy states where data is held. |
| Right-to-erasure tooling | IncludedNo gate. Account deletion is self-serve from the user profile, "barring legal requirements, we will delete your full profile (within reason) within 90 days", and consent-based data erasure can be requested from support within 30 days. Inactive accounts are never auto-deleted. | Not publishedSelvo publishes no security, privacy or trust page, so there is nothing to read either way. |
| FedRAMP | Not published | NoNot on either plan. Selvo publishes no security or compliance page of any kind. |
Developer
| Capability | GitBook | Selvo |
|---|---|---|
| REST API | IncludedNo gate stated. A large OAuth-scoped REST API at api.gitbook.com covering organizations, members, spaces, page content and revisions, sites, site customization, redirects, permissions, search, insights and Ask AI questions. Audit events are the one Enterprise-gated family. | IncludedBoth plans. The gate is throughput, not access: 200 req/min on Starter, 400 on Pro. |
| GraphQL API | Not published | NoNot on either plan. The integrations section lists the REST API, MCP server, CLI, and Slack and Zapier as coming soon. |
| Webhooks | IncludedNo gate stated. Delivered through the integrations platform rather than as a settings-page feature: an integration receives webhook notifications and can handle arbitrary HTTP requests. A generic webhook integration is also listed in the directory. | IncludedBoth plans, under the same published rate limit as the REST API at 200 requests a minute on Starter and 400 on Pro. |
| SDKs | IncludedNo gate. An official Node.js client library, a GitBook CLI for driving docs workflows from scripts or coding agents, and a published SKILL.md so AI coding assistants understand GitBook blocks. | NoNot on either plan. The integrations section lists the REST API, MCP server, CLI, and Slack and Zapier as coming soon. |
| App framework | IncludedNo gate stated. A React-inspired platform (ContentKit) for building custom blocks and integrations that run inside GitBook, with OAuth flows, event handling, a manifest file, local development and public or private publishing. | NoNot on either plan. The integrations section lists the REST API, MCP server, CLI, and Slack and Zapier as coming soon. |
| Published rate limits | Not publishedThe rate-limiting page documents the mechanism and not the ceiling. X-RateLimit-Limit, X-RateLimit-Remaining and X-RateLimit-Reset headers are defined and described as "the authoritative source", with the note that "Different types of API methods are subject to different rate limits". No figure is published, and the 60 in the 429 sample response is an illustration rather than a stated limit. | IncludedNot plan-gated. Published per plan, with the 429 and Retry-After behaviour documented. |
Both entries last checked Sep 9, 2026.
What GitBook costs
$65/seat/month
3 published plans, billed annually- Billing unit
Two units multiply - Free tier
Yes - AI pricing
Not published - Vendor calls it
successful answer - Human handoff
Not published - Reopened chat
Not published - AI billing window
Not published - Data export
Self-serve - Automation export
Partial
4 of 9 not published by GitBook, checked
What Selvo costs
$29/month
2 published plans, billed annually- Billing unit
Per workspace on a flat monthly fee - Free tier
No, 14-day trial - AI pricing
$0.10 per conversation - Vendor calls it
AI conversation - Human handoff
Still billed - Reopened chat
Not published - AI billing window
Not published - Data export
Self-serve - Automation export
Not offered
2 of 9 not published by Selvo, checked